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C-rappy Cacophony

Sunday, August 15, 2010

Ribbon Pakoda,Thattai and Cheedai - A business idea!


So many trips have happened to India and back to the US all these 10 years and I thing that has always remained unchanged is the neatly packed ziploc bags full of savories that Amma delicately packs and places amidst all the clothes in the huge American touristers. Extra care is taken that the oil effusing out of the ribbon pakodas and cheedais don't get out  of the polythene bags.They are tucked in between towels or clothes of relative unimportance.
Once the jetlag wears down and there is enough enthusiasm to dig into the baggages, one sights the delicacies.Once the staple pins are removed and the first bite is taken, its wholesome bliss!
The crispiness and the correct level of spiciness makes it an excellent snack. God knows why not even a single american snack has a taste or crispness close to our homemade India snacks.
So this time, my in-laws brought the snacks that my amma had sent me. It was really a great treat to be treated to puran bholi,chakavarty along with the above mentioned savories.
Puran bholis, once microwaved just oozes out with the ghee in them and within splits seconds they just melt inside ones mouth.

May be, it wouldn't be a bad idea to come up with a business strategy to efficiently manufacture and market these to the masses in the US whose tastes buds have been dormant and almost extinct from the bland preparations here. Think of Lays chips competing with ribbon pakodas or tortillas sitting side by side by Puran Bholis!! wow - the thought just perplexes me.May be...later..

-Rajesh




Posted by rajesh |


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